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April 10, 2013 / Paul Levy

SEIU goes Googling

November 18, 2008, 5:15am

It is impressive and instructive to note the many ways the SEIU has chosen to spend money on advertising about BIDMC. I mentioned before the hundreds of thousands of dollars spent on radio, television, mobile billboards, and bus stop ads. The latest purchase, apparently to reach the social media audience, is an ad that appears when you do a Google search on BIDMC, Beth Israel Deaconess, and who knows how many other topics related to BIDMC.

Try it. In the upper right hand corner of the search results page, you will see this ad:

High costs, patient problems
What does Beth Israel have to hide?

For those of you who own stock in Google, I hope you see an easy way to enhance your company’s revenues. Just do a search for BIDMC and click through on the SEIU ad!

For the record, if you really want to know the many things that BIDMC does NOT hide, including one the most open presentation of clinical outcomes in the country, follow the Google search link to our website instead and click through to Quality and Safety.

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